Apple has trouble keeping up with the competition in the artificial intelligence field
The 10th World Wide Digital Core Conference (Wolf’s WWDC): Where are we going? What will we learn from Apple?
With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The company will release new versions and numbers for all of its operating systems this week, as well as taking a further step in the right direction to convince everyone that it’s an important player in theArtificial Intelligence industry.
It is rumored that Apple may be adding a new product category, with a HomePad smart display, possibly in the offering. Here are the steps to catch it all live.
While WWDC itself runs all week, the keynote with all the major announcements should take just a couple hours on Monday, June 9th. It’s set to start at 1PM ET / 10AM PT.
There is a keynote event in person at Apple Park in California, but it will be streamed online too. The easiest place for most people to watch it is on the video sharing site, YouTube.
This year all of them will make the leap to new versions of Apple’s iOS, Apple’s macOS, and tvOS, in order to unify their version numbers while tying them to a calendar year just after they’re released.
That will mean updated icons, menus, apps, windows, and system buttons across iPhones, Macs, and iPads, with a look that incorporates “light and transparency.” There’ll also be tweaks to toolbars, new pop-out menus that bring up extra options on a click, and larger redesigns for the Phone, Safari, and Camera apps on iPhone and iPad.
Apple may have learned its lessons from last year and could focus on AI features that are a bit closer to completion, which may mean it’ll stay quiet on its plans to overhaul Siri. That is likely to mean more focus on translation, battery improvements, and opening up Apple’s foundation Artificial Intelligence models to third-party developers.
is The Verge’s senior AI reporter. An AI beat reporter for more than five years, her work has also appeared in CNBC, MIT Technology Review, Wired UK, and other outlets.
Apple’s WWDC 2025 had new software, Formula 1 references, and a piano man crooning the text of different app reviews. But one key feature got the short end of the stick: Siri.
Meanwhile, Apple Intelligence’s stumbles have given people plenty to poke fun at in the months since their rollout. The feature’s rocky debut included notification summaries that the company disabled for some app categories after it was reported the tool would conflate multiple headlines into inaccurate synopses.
On Monday, the company rolled out a wide swath of small, functional updates powered by Apple Intelligence that could help it catch up to competitors in terms of translation and search. With the integration of Apple’s image playground with OpenAI’s technology users can change a friend’s photo into an oil painting or other types of art Apple gave developers access to the on-device large language model behind Apple Intelligence, and it also debuted live translation features that allow users to translate between languages in Messages, FaceTime, and phone calls.
During a live session after an Apple keynote last June, Federighi mentioned that he hopes Apple Intelligence will allow users to choose the models they want. One of Apple’s backend updates in February hinted at a Gemini integration, and in April, during Google’s search monopoly trial proceedings, CEO Sundar Pichai said the company plans to ink a deal with Apple by mid-2025, with a rollout by the end of this year. Everyone is still waiting for that.